Writing a real estate blog is a great way for real estate professionals to both build their brand and engage with local audiences. With blogging becoming increasingly accessible due to online platforms like WordPress, Wix and Tumblr, anyone has the ability to build one online. That being said, writing high-quality posts for real estate blogs that are both informative and valuable is easier said than done.
Research keywords applicable to your niche and location.
If you’re putting hard work into blog posts, you want people to actually read them. Pages on the internet have different ranks based on how many people visit them, and properly integrating keywords can be a good way to drive up traffic on your blog
Write a blog post optimized for SEO.
Before we dive into this tip, you might be wondering what SEO stands for. Short for Search Engine Optimization, SEO is basically a measurement system for the relevancy of different articles online. The internet is saturated with real estate articles, so optimizing your post with SEO in mind can make yours rise to the top of the search rankings.
Keep the tone casual.
People generally like posts that feel like friendly advice rather than reading a manual, so keep that in mind when finding your writing tone. It’s OK to include a little bit of humor in your writing, and your audience will likely appreciate a blog with a warm touch.
Share your blog post through your newsletter and social.
Once you have your blog post written, a great way to maximize the impact is to share it across your other platforms for communication online. This includes a weekly e-newsletter and social media channels. Starting a blog and building a community online is important, and connecting the different platforms only strengthens that community.
Use visuals when sharing your blog posts.
When sharing that you’ve posted a new blog on social media, it’s typically a good idea to avoid text-heavy posts. For example, let’s say that you have a real estate investing blog. Post a visually appealing picture of the post’s subject and link to the full article. Try to avoid social posts that involve taking a screenshot of your real estate articles, as text doesn’t usually transfer well onto platforms like Instagram.
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