Tips That Will Make Your Real Estate Flyer Stand Out From The Crowd

In life, it’s all about making a lasting first impression.

It’s about how you carry yourself, how you communicate your thoughts, but most importantly it’s about how you present yourself to others.

Real estate is no different.

When presenting a property to potential buyers, you want to make sure they’re hooked from the very start. But after you hand them that real estate flyer, you stop being in charge. The fate of your sale is in the hands of that tiny piece of paper.

That’s why you need to make it good; not good – extraordinary.

In order to make a great first impression, that flyer needs to be eye-catching, stunning and it has to send a clear message to your clients.

Keeping all this in mind, we’ve put together a few top tips that will help make your real estate flyers really stand out! Cash home buyers North Richland Hills Tx have a knack of buying houses that need work.

Less is More

The first rule of graphic design is you don’t over satiate your design with too much information. The second rule of graphic design is you do not over satiate your design with too much information. Do you see where we’re going with this?

To grab somebody’s attention in just a few seconds, real estate flyers need to be short, snappy and to the point.

A catchy headline, striking visuals and proper use of color are essential when designing real estate flyers.

Overwhelming your design with too many different fonts, patterns and colors can often become messy and confusing. You don’t want your potential buyers to spend ages looking for the information they need.

The best thing you can do is add your contact info or links to your social media profiles so potential clients can contact you to learn more information once they’re already hooked on the offer!

Color Pop

Using proper colors is key when it comes to designing striking flyers. Bold and vibrant hues will certainly grab people’s attention, but you want to make sure that you’re also using colors that reflect your brand.

Real estate is not just about selling a house; real estate is about selling an image, a brand.

And you want your flyers to convey that.

Pay attention to the colors in the graphics and make sure they work well with the rest of the design. The last thing you want is for your images to get lost in a sea of rainbows.

Another thing to consider is the psychology of color. The study of hues can help you choose the colors and shades that will entice people to consider your brand over another one.

Different colors communicate different meanings, and as such, you can use color to your advantage in order to convey your message to the world. For instance, yellow, orange and red are typically considered warm and inviting colors, while green is usually associated with health and prosperity.

Certainly, the meaning of color differs by culture, gender, age and other factors, so it’s important to do some research before deciding on a specific hue to use in your real estate flyers.

Stunning Graphics

What is the first thing that a person sees when they look at your flyer? That image is your selling point. That is the focal point that makes all the difference.

The first thing to remember is quality over quantity. Your graphics represent your brand and its levels of professionalism. Using one top quality photograph will yield better results than using several small images of questionable quality.

If you don’t have a professional photographer in your team, you can always look online for free stock photos or simply make use of Xara’s free library of nearly 1 million high-quality royalty-free stock photos.

Whatever you do, make sure it stands out and that it faithfully represents what you stand for.

Making an Offer They Can’t Refuse

Lastly, what you always want to keep in mind is that nothing of this is about you. It’s about the client and what you can do for them.

So, what’s in it for me? This is the question that your real estate flyer needs to answer. And the best way to answer that question is by making them an offer they can’t refuse.

Preferably in big bold letters.

Your clients want to believe that they’re getting a good deal, who doesn’t? This is why it’s important to include your best offers in your flyers.

‘Discount’, ‘sale’ and ‘bonus’ are three magic words that do wonders when it comes to making a sale. So, make sure to include them in your design.

After you grabbed their attention, you want them to actually make the next step! And you need to tell them exactly what it is or what it should be.

Using direct Calls to Action can make or break the deal. Don’t be afraid or shy to tell your potential clients to CALL NOW, SIGN UP or LEARN MORE.

Think about what you want your clients to do after they receive your real estate flyer and design the CTA accordingly.

So in conclusion

Your real estate flyers play a crucial role in the promotion of your open houses and properties. They are not just information you give out, but your fellow sales reps that help you close that sale. By creating striking designs, including necessary information and offering once in a lifetime deals, you’re helping your sales rep make that extraordinary first impression that your potential clients are looking for.

Real estate flyers are not a mere tool in the selling process; they’re a vital component of your whole real estate marketing plan and a central feature of your brand.

5 Tips for Writing the Best Real Estate Blogs

Writing a real estate blog is a great way for real estate professionals to both build their brand and engage with local audiences. With blogging becoming increasingly accessible due to online platforms like WordPress, Wix and Tumblr, anyone has the ability to build one online. That being said, writing high-quality posts for real estate blogs that are both informative and valuable is easier said than done.

Research keywords applicable to your niche and location.

If you’re putting hard work into blog posts, you want people to actually read them. Pages on the internet have different ranks based on how many people visit them, and properly integrating keywords can be a good way to drive up traffic on your blog

Write a blog post optimized for SEO.

Before we dive into this tip, you might be wondering what SEO stands for. Short for Search Engine Optimization, SEO is basically a measurement system for the relevancy of different articles online. The internet is saturated with real estate articles, so optimizing your post with SEO in mind can make yours rise to the top of the search rankings.

Keep the tone casual.

People generally like posts that feel like friendly advice rather than reading a manual, so keep that in mind when finding your writing tone. It’s OK to include a little bit of humor in your writing, and your audience will likely appreciate a blog with a warm touch.

Share your blog post through your newsletter and social.

Once you have your blog post written, a great way to maximize the impact is to share it across your other platforms for communication online. This includes a weekly e-newsletter and social media channels. Starting a blog and building a community online is important, and connecting the different platforms only strengthens that community.

Use visuals when sharing your blog posts.

When sharing that you’ve posted a new blog on social media, it’s typically a good idea to avoid text-heavy posts. For example, let’s say that you have a real estate investing blog. Post a visually appealing picture of the post’s subject and link to the full article. Try to avoid social posts that involve taking a screenshot of your real estate articles, as text doesn’t usually transfer well onto platforms like Instagram.

Tip: Make your yard look beautiful before selling by doing an tree removal or hedge trimming and make sure the grass is cut nicely and your house will sell 31% faster.